I'll take some of that low-contrast monochromatic design even though every iPhone ever created is already nearly impossible to read easily outdoors in sunlight. Let's make things Flat and monochromatic, to be safely different from class-leading Apple and maybe look futuristic to the customers.Ģ012-2013+ Jony Ive's Apple: Hmmm the Windows phone's interface's font is pretty, the interface overall is nice and low-contrast flat-design white on light blue. We have to make it different even though theirs is so good. ![]() Surely the customers won't realize it's our way of admitting "boy, we really blew it last time, but check out THIS spaghetti on the wall!" (only to then completely reinvent it in 5 years).Ģ005-2012 Google: Let's come up with competing interfaces to Apple's devices but make sure they're different enough from class-leading iOS/OSX. We lead, they follow.Ģ005-2012 Samsung: Let's start blatantly copying iOS's class-leading interfaces (Samsung).ġ990-2012 MS Windows: Let's reinvent the OS wildly every few years. Let's keep refining a good (great) thing. ![]() ![]() Our Apple interfaces look like an Apple product, even the fonts. 2005 Steve's Apple: Our interfaces are hands-down the best, the customers know it, we know it, the competition knows it.
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